Hey there, what’s your co-selling process? Wait! Don’t turn off the lights and turn on your favorite TV show to distract yourself from this daunting question.
Through data from our tech ecosystem maturity diagnostic and hundreds of conversations with partnership professionals, we’ve learned about great tactics, processes, and “soft skills” for co-selling really, really well. You know, the kind of co-selling overhaul that leads to a 30% uptick in revenue from your partner program (Hint: Check out Tip #7 below).
Below are the seven things that co-selling masters have in common.To co-sell like a Supernode, the top level of tech ecosystem maturity, you’ll need to prioritize all seven.
Master all seven tips to co-sell like a Supernode
Psst! If you’re more of a visual learner, you’re in luck. In our webinar, “How to Co-Sell Like a Supernode,” we discuss all seven tips (and more). Watch the on-demand webinar here, or find clips from the webinar in each section below.
When you think about “getting buy-in” from your partner, the first thing you probably think about is that first pitch meeting with a potential partner.
But getting buy-in doesn’t stop at agreeing on a joint value proposition. You need to make sure that your partner’s entire team is invested in your go-to-market (GTM) strategy, that they have executive alignment, and that they know what is expected of them and when.